In Partnership With
The BAL’s franchise process could offer part of the answer. A connection between the NBA’s academy system and the BAL already exists.
Latest Insights
Sign Up For Our Newsletter
The arrangement puts the head of Moroccan football in charge of the national treasury as the country enters the final stretch of a roughly $20 billion build-up to the 2030 World Cup.
FirstBank donated the trophy to the club more than a century ago, and it is regarded as the oldest polo trophy in West Africa.
Absa’s deal with Eliud Kipchoge shows a different route: one athlete, carrying a brand across 12 markets.
Footfall at the mall draws close to two million visitors a month, by the club’s own estimate.
Formula 1 is also making the case for Africa's commercial potential, the championship says more than 100 million fans already follow the sport across the continent.
The partnership is less about buying a global sports property and more about buying access to one specific market.
Closing out a 10-year investment in which the business tripled its turnover. A rare occurrence in Africa’s Sports Business.
This leaves the league without a dedicated training base on the continent weeks before Senegal hosts the Youth Olympic Games.
The partnership covers: talent identification, coach training, a planned National Academy and reform of the domestic league.
The Swartland project is a second privately funded bid in South Africa's push to host Formula One for the first time since 1993. The group is targeting a grand prix by 2031.
One of Kenya’s most internationally recognised figures joins the ownership group of the basketball club.
Investing in his hometown, Mané envisions that processing can turn one of Senegal’s biggest agricultural challenges into a commercial opportunity.
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
A South African franchise changed ownership last week in a deal signed in May, structured in Mauritius and approved in New Delhi.
On has signed Kylian Mbappé as it launches into football, ending a Nike relationship that started when he was eight years old.
Most Read
FirstBank donated the trophy to the club more than a century ago, and it is regarded as the oldest polo trophy in West Africa.
Absa’s deal with Eliud Kipchoge shows a different route: one athlete, carrying a brand across 12 markets.
Standard Chartered held its title fee flat at KES 130 million while other partners lifted their combined contribution to KES 143 million.
The agreement takes effect on 1 January 2027. It covers 20 markets from launch, including Australia, Brazil, Indonesia, Mexico, the United Kingdom and the United States, with the Philippines joining from October 2027.
South Africa is one of the interested parties in continuous dialogue with the International Olympic Committee over a potential 2036 bid.
On 29 September, NBA Africa opened the programme with a new outdoor court at Cercle Onatra in Kinshasa.
He led the launch of FIFA's Forward 3.0 cycle, a USD 2.25 billion development programme covering all 211 member associations.
Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.
Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.
Arsenal will fund the construction of three football pitches in Rwanda, converting the tail end of its eight-year Visit Rwanda shirt deal into physical infrastructure even after the commercial partnership expired in June.
The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.
From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.
Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.
The FSC Stadium of Life officially opened on May 12 in Maseru, becoming the continent's first sports facility constructed with sustainably sourced timber.
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
The King framed the project in explicitly competitive terms - arguing that a world-class facility is a prerequisite for developing a national team capable of qualifying for major tournaments,
The federation has began the construction phase of a multi-country aquatic infrastructure drive across Africa, with new swimming facilities now being built in Burundi, Uganda, Rwanda and Lesotho - all expected to open by October 2026.
The BAL’s franchise process could offer part of the answer. A connection between the NBA’s academy system and the BAL already exists.
Formula 1 is also making the case for Africa's commercial potential, the championship says more than 100 million fans already follow the sport across the continent.
Closing out a 10-year investment in which the business tripled its turnover. A rare occurrence in Africa’s Sports Business.
The Swartland project is a second privately funded bid in South Africa's push to host Formula One for the first time since 1993. The group is targeting a grand prix by 2031.
BOSA Deal Tracker
Deals Tracked in 2026
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
More Insights Across Africa’s Sports Business
The arrangement puts the head of Moroccan football in charge of the national treasury as the country enters the final stretch of a roughly $20 billion build-up to the 2030 World Cup.
The partnership would combine its global retail expertise and international brand relationships
Formula 1 is also making the case for Africa's commercial potential, the championship says more than 100 million fans already follow the sport across the continent.
The agreement takes effect on 1 January 2027. It covers 20 markets from launch, including Australia, Brazil, Indonesia, Mexico, the United Kingdom and the United States, with the Philippines joining from October 2027.
The partnership is less about buying a global sports property and more about buying access to one specific market.
On 29 September, NBA Africa opened the programme with a new outdoor court at Cercle Onatra in Kinshasa.
This leaves the league without a dedicated training base on the continent weeks before Senegal hosts the Youth Olympic Games.
Giving him responsibility for building the structures and commercial foundations of the country's emerging esports industry.
The Swartland project is a second privately funded bid in South Africa's push to host Formula One for the first time since 1993. The group is targeting a grand prix by 2031.
Investing in his hometown, Mané envisions that processing can turn one of Senegal’s biggest agricultural challenges into a commercial opportunity.
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
The total included a 10% administrative charge set by FIFA, with the tickets not meant for resale.
Diop was part of the team that launched the Basketball Africa League in 2021 and is currently Chief of Staff at Rugby Africa.
Yamoussoukro FC, recently promoted to Ivorian Ligue 1, is pitched by the network as a modern, ambitious club with deep local roots and its own development plans already underway.
He takes charge of a federation that, by his own account, draws close to 80 percent of its funding from FIFA.
Mensah has led Rugby Africa since March 2023.
The dissolution does not permanently remove the governing structures, and new boards are expected to be reconstituted in due course.
The ACG appointment is her second African sport board role in a matter of days.
DAZN will cover 48 markets across the region, giving subscribers access to all 380 matches a season in English and Spanish.
SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.
The partnership makes EGYPTAIR the “Exclusive Official Airline” of Barcelona’s men’s football first team, basketball team and handball team.
His career spans sports and exercise medicine, anti-doping, elite athlete healthcare, medical education and hospital practice.
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
Col. Lungu is currently serving as Chief Executive Officer of Zambian Premier League side Red Arrows. Before his appointment as Chief Executive Officer, Col. Lungu served as Team Manager at Red Arrows.