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Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Partnerships and Sponsorships
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Partnerships and Sponsorships

Women's football sponsorship across Africa has leaned heavily on FMCG and beverage names chasing a young, growing audience. A mining major crossing into the space indicates that women's football is increasingly viewed as a viable platform.

Partnerships and Sponsorships
Latest Insights
A CEO for a Club That Never Had One
Policy-Governance and Federations
A CEO for a Club That Never Had One
Policy-Governance and Federations
Policy-Governance and Federations
SA Rugby Signs Oakley as Eyewear Partner Across National Teams
Partnerships and Sponsorships, Retail
SA Rugby Signs Oakley as Eyewear Partner Across National Teams
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
Partnerships and Sponsorships, Retail
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
Brait Targets Virgin Active Exit Within Two Years, Launches R2.5 Billion Rights Offer to Get There
Fitness and Wellness
Brait Targets Virgin Active Exit Within Two Years, Launches R2.5 Billion Rights Offer to Get There
Fitness and Wellness
Fitness and Wellness
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Policy-Governance and Federations
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Policy-Governance and Federations
Policy-Governance and Federations
Tennis Australia Appoints Former NRL CEO Andrew Abdo as Chief Executive Officer
Policy-Governance and Federations
Tennis Australia Appoints Former NRL CEO Andrew Abdo as Chief Executive Officer
Policy-Governance and Federations
Policy-Governance and Federations
Nigeria Pushes Abuja Motorsport District as F1 Ambitions Build
Investment and Capital
Nigeria Pushes Abuja Motorsport District as F1 Ambitions Build
Investment and Capital
Investment and Capital
Craig Tiley Named USTA CEO, Leaving Tennis Australia for the US Open
Policy-Governance and Federations
Craig Tiley Named USTA CEO, Leaving Tennis Australia for the US Open
Policy-Governance and Federations
Policy-Governance and Federations
BOSA Intelligence
2026 FIFA World Cup Prize Money Tracker
Live
Performance prize pool
$655M
Min payout (group exit + grant)
$11.5M
Max earnings (champion)
$52.5M
CAF teams
10
Prize pool distributed0.0%
View full tracker →

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Latest Insights
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Volkswagen Signs Three-Year Deal as The Sharks' Official Vehicle Partner
Volkswagen Signs Three-Year Deal as The Sharks' Official Vehicle Partner
Aston Villa lands Visit Rwanda as front-of-shirt sponsors
Aston Villa lands Visit Rwanda as front-of-shirt sponsors
Spiro Partners with Gor Mahia FC as Official Electric Mobility Partner
Spiro Partners with Gor Mahia FC as Official Electric Mobility Partner
Stayfree becomes Banyana Banyana's official pad sponsor in category-ownership play
Stayfree becomes Banyana Banyana's official pad sponsor in category-ownership play
SA Rugby Signs Oakley as Eyewear Partner Across National Teams
SA Rugby Signs Oakley as Eyewear Partner Across National Teams
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
DP World Lions Re-Sign Fidelity, Deepening a Multi-Layered Sponsorship Portfolio
DP World Lions Re-Sign Fidelity, Deepening a Multi-Layered Sponsorship Portfolio
Manchester City and Midea Are Building Football Pitches Across Five African Cities
Manchester City and Midea Are Building Football Pitches Across Five African Cities
Sporting Lagos Names Kuda Headline Sponsor for 2026/27 NPFL Season
Sporting Lagos Names Kuda Headline Sponsor for 2026/27 NPFL Season
HONOR becomes SABC Sport's official device sponsor in South African expansion play
HONOR becomes SABC Sport's official device sponsor in South African expansion play
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
KNOX on the Toon: A South African Drinks Brand Just Won £60m of Premier League Shirt Space
KNOX on the Toon: A South African Drinks Brand Just Won £60m of Premier League Shirt Space
Uganda Eyes Premier League Jersey Deals in Push to Globalise "Visit Uganda" Brand
Uganda Eyes Premier League Jersey Deals in Push to Globalise "Visit Uganda" Brand
Charlton Athletic Launches International Football Programme with Mark Fish Foundation Partnership in South Africa
Charlton Athletic Launches International Football Programme with Mark Fish Foundation Partnership in South Africa
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
Partnerships & Sponsorships

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Investment & Capital
Infrastructure & Stadiums
Latest Insights
SPAIN WIN 2026 WORLD CUP, BANK RECORD $50M CHAMPION'S PRIZE
SPAIN WIN 2026 WORLD CUP, BANK RECORD $50M CHAMPION'S PRIZE
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
Nigeria sets ₦1bn ($730,000) NPFL prize money, ₦2m ($1,460) minimum wage for players
Nigeria sets ₦1bn ($730,000) NPFL prize money, ₦2m ($1,460) minimum wage for players
FIFA and FIFPRO Sign Pact Giving Players a Say Over Transfers and Prize Money
FIFA and FIFPRO Sign Pact Giving Players a Say Over Transfers and Prize Money
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Kenyan Winners Korir and Lokedi Earn $150K Each at Boston Marathon as Course Record Falls
Kenyan Winners Korir and Lokedi Earn $150K Each at Boston Marathon as Course Record Falls
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
Bryson DeChambeau Wins $4M Prize money in South Africa as LIV Golf Showcases $30 Million Prize Pool
Bryson DeChambeau Wins $4M Prize money in South Africa as LIV Golf Showcases $30 Million Prize Pool
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
CAF Raises Champions League Prize Money to $6M and Confederations Cup to $4M
CAF Raises Champions League Prize Money to $6M and Confederations Cup to $4M
Magical Kenya Open 2026: $2.7M Purse Reinforces East Africa's Premium Golf Positioning
Magical Kenya Open 2026: $2.7M Purse Reinforces East Africa's Premium Golf Positioning
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
Senegal Men's Team Claim $10M AFCON Prize
Senegal Men's Team Claim $10M AFCON Prize
FIFA Increases World Cup Prize Money to $50M, 19% increase From Previous Edition
FIFA Increases World Cup Prize Money to $50M, 19% increase From Previous Edition
CAF has increased AFCON Prize Money by 43%. Winner gets $10M
CAF has increased AFCON Prize Money by 43%. Winner gets $10M
PFL Africa $100K Prize Money becomes one of the highest Payouts for Professional Fighters in Africa
PFL Africa $100K Prize Money becomes one of the highest Payouts for Professional Fighters in Africa
Prize Money
Media Rights

More Insights Across Africa’s Sports Business

Latest Insights
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Partnerships and Sponsorships
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Partnerships and Sponsorships
Partnerships and Sponsorships
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
Policy-Governance and Federations
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
Policy-Governance and Federations
Policy-Governance and Federations
SportyTV Closes on One Billion World Cup Views, Testing Pay-TV’s Grip on African Football
Media and Broadcasting
SportyTV Closes on One Billion World Cup Views, Testing Pay-TV’s Grip on African Football
Media and Broadcasting
Media and Broadcasting
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
Prize Money, Analysis
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
Prize Money, Analysis
Prize Money, Analysis
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Policy-Governance and Federations
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Policy-Governance and Federations
Policy-Governance and Federations
Canal+ Partners With Samsung to Put DStv Stream on Smart TVs Across Africa
Media and Broadcasting
Canal+ Partners With Samsung to Put DStv Stream on Smart TVs Across Africa
Media and Broadcasting
Media and Broadcasting
SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
Media and Broadcasting
SportyTV Secures Free-to-Air World Cup Rights Across Nigeria, Ghana and Kenya
Media and Broadcasting
Media and Broadcasting
CANAL+ Locks In Rugby World Cup Rights for Sub-Saharan Africa
Media and Broadcasting
CANAL+ Locks In Rugby World Cup Rights for Sub-Saharan Africa
Media and Broadcasting
Media and Broadcasting
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Partnerships and Sponsorships, Retail
KFC Ghana Signs Ghana Football Association Sponsorship Deal Ahead of Historic Year
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Partnerships and Sponsorships
Gold Fields Ghana Commits $5M to Ghana Football in Two-Year Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
DAZN Partners With EFC in Multi-Year Deal to Broadcast African MMA Globally
Media and Broadcasting
DAZN Partners With EFC in Multi-Year Deal to Broadcast African MMA Globally
Media and Broadcasting
Media and Broadcasting
Africa's First Sustainable Timber Stadium Opens in Lesotho
Infrastructure and Stadiums
Africa's First Sustainable Timber Stadium Opens in Lesotho
Infrastructure and Stadiums
Infrastructure and Stadiums
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
Athlete Brand Partnerships, Technology
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
Athlete Brand Partnerships, Technology
Athlete Brand Partnerships, Technology
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Policy-Governance and Federations
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
Media and Broadcasting
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
Media and Broadcasting
Media and Broadcasting
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Partnerships and Sponsorships
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Partnerships and Sponsorships
Partnerships and Sponsorships
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Partnerships and Sponsorships
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Partnerships and Sponsorships
Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
Media and Broadcasting
CAF Champions League Final to Be Broadcast Across the Globe
Media and Broadcasting
CAF Champions League Final to Be Broadcast Across the Globe
Media and Broadcasting
Media and Broadcasting
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Technology, Partnerships and Sponsorships
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Prize Money, Policy-Governance and Federations, Analysis
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Prize Money, Policy-Governance and Federations, Analysis
Prize Money, Policy-Governance and Federations, Analysis
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Technology, Partnerships and Sponsorships
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
Infrastructure and Stadiums, Policy-Governance and Federations
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
Infrastructure and Stadiums, Policy-Governance and Federations
Infrastructure and Stadiums, Policy-Governance and Federations
UAE and Morocco Join Forces to Elevate Arab Basketball
Partnerships and Sponsorships
UAE and Morocco Join Forces to Elevate Arab Basketball
Partnerships and Sponsorships
Partnerships and Sponsorships
Lime Expands Into Sports With Padel Sponsorship Deal
Athlete Brand Partnerships
Lime Expands Into Sports With Padel Sponsorship Deal
Athlete Brand Partnerships
Athlete Brand Partnerships